Direct-to-Consumer is the business model of selling products directly to customers bypassing any third-party retailers or other middlemen.
This month's newsletter is about the game changing shift in media deals, a showdown between traditional linear and streaming platforms…
This month's newsletter is about multi-channel attribution and how that has changed the game in direct-to-consumer marketing.
Are you looking to test your product in a new market but don't want to invest in a larger television…
Tune in as Ken and Barbi discuss the Future of R.O.I. in Performance Marketing. How to navigate the many social…
Undoubtedly, there is no one thing that makes companies succeed with their marketing these days. With so many media, touchpoints,…
Experts in DTC and Performance Marketing, with 35+ years in the business, Ken and Barbi Kerry share their insights into…
Performance marketing always has had a unique and valuable feature: we are able to accurately measure the performance of each…
Video is still King! As we approach the end of the year, it's important for businesses to think about how…
Video is King! As we approach the end of the year, it's important for businesses to think about how they…