Glossary

Semi-Dedicated Call Center

A semi-dedicated call center is a telemarketing company whose inbound call center employees generally take calls for fewer campaigns and tend to be better salespeople as contrasted to a staff of “order takers” (I.e. non-dedicated call center). It is more specialized and generally has a higher cost than a non-dedicated call center, but can be more efficient in selling higher-priced items.

Typically product offers of more than $100 or offers that don’t disclose price on television would employ this kind of phone answering service. Higher-priced items frequently need an extra layer of salesmanship, requiring a higher level of phone salesperson.

This type of call center generally charges both a per-second charge and a percentage of each order taken, unlike a non-dedicated call center which generally only charges a per-second charge of talk time to its clients.

Script to Screen

Share
Published by
Script to Screen

Recent Posts

Veteran Marketing Innovator to Lead Growth of New Consumer Brands While Advancing STS Next’s Evolution as a Strategic Growth Partner and Brand Incubator

Script to Screen announces after over 35 years of pioneering innovative Direct-to-Consumer (DTC) and Performance…

4 weeks ago

At Times Like This, All Brands Are Direct-to-Consumer

In uncertain times, one truth remains: Every brand is a performance brand. Whether you're legacy…

1 year ago

Script to Screen Announces STS Next: The Evolution of DTC’s Premier Creative Agency

Script to Screen announces after over 35 years of pioneering innovative Direct-to-Consumer (DTC) and Performance…

1 year ago

DTC Marketing – Maximize Your ROI

This month's newsletter topic is about how you can reach customers and maximize your return…

2 years ago

DTC Marketing – The AI Takeover

This month's newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.

2 years ago

DTC Marketing – CES 2024 Recap

Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.

2 years ago