When it comes to measuring return on TV Advertising investments, the Advertising Research Foundation reports that marketers need to shift from “reach optimization” to “results optimization”. Find out why the return on your investment for every TV dollar spent could be more than you’d imagine. See this interesting article from Response Magazine.
Script to Screen announces after over 35 years of pioneering innovative Direct-to-Consumer (DTC) and Performance…
This month's newsletter topic is about how you can reach customers and maximize your return…
This month's newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing…
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer…