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Script to Screen

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The Truth Is, DRTV May Not Be For You.

The Truth Is, DRTV May Not Be For You.

You’ve got a lot of decisions to make when it comes to your advertising and marketing strategies. Maybe you’ve considered the many benefits of Direct Response Television, and wondered if it was right for you. It may not be. It’s not for everybody. Here are the Top Ten...
Is Your TV Advertising Working? How Do You Know?

Is Your TV Advertising Working? How Do You Know?

You put all that time, effort and money into crafting your TV advertising message. You put it out there. And… you cross your fingers. Maybe business gets better. Maybe not. Do you credit—or blame—your TV advertising? How can you know? Truth is…you can’t. But what if...
Testimonials: a DR essential.

Testimonials: a DR essential.

Fact: The popular consumer review site, Yelp, gets 120 million unique visitors every month! Why? Because people like to hear other people’s experiences before trying something themselves. That’s no secret; “testimonials” have been the heart and soul of direct response...

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