Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
At Times Like This, All Brands Are Direct-to-Consumer
In uncertain times, one truth remains: Every brand is a performance brand. Whether you’re legacy retail or a household name, direct-to-consumer (D2C) tactics aren’t optional anymore — they’re essential.
Script to Screen Announces STS Next: The Evolution of DTC’s Premier Creative Agency
Script to Screen announces after over 35 years of pioneering innovative Direct-to-Consumer (DTC) and Performance Marketing creative and strategy, we are excited to introduce STS Next, The Evolution of DTC’s Premier Creative Agency.
DTC Marketing – Maximize Your ROI
This month’s newsletter topic is about how you can reach customers and maximize your return on investment.
DTC Marketing – The AI Takeover
This month’s newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
DTC Marketing – CES 2024 Recap
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
The Power of DRTV: How It Can Boost Your Brand
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...