“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Script to Screen announces after over 35 years of pioneering innovative Direct-to-Consumer (DTC) and Performance Marketing creative and strategy, we are excited to introduce STS Next, The Evolution of DTC’s Premier Creative Agency.
This month’s newsletter topic is about how you can reach customers and maximize your return on investment.
This month’s newsletter topic is about the impact AI has on Direct-to-Consumer, DTC, Marketing.
Alex Dinsmoor gives us a recap of the highlights at CES, Consumer Electronics Show.
What is DRTV and its significance? Direct Response Television (DRTV) is a form of marketing that aims to elicit an immediate response from viewers, such as a phone call or website visit. It combines the power of television advertising with a call to action,...
Ken and Barbi wrap up the year and share their thoughts on Direct to Consumer Marketing / Performance Marketing in 2024. Surprise blooper at the end.