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DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
“Be prepared to make the difficult decisions that are necessary and critical to growing a business” with Barbara Kerry — Fem Founder™
Barbara Kerry is Co-Founder and President, Script to Screen, a performance-driven marketing agency with 30 years of experience transforming companies, such as Conair, Keurig, Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. She is...
Filming Ads Safely and Effectively Amid COVID-19
So you’ve decided to include video marketing in your brand’s promotional strategy. But you’re probably wondering about best practices, common pitfalls, and other hacks to make your videos a success.
In 2020, online content is more important than ever, and for many small businesses, video content is now the main way to connect with customers.
VIDEO MARKETING FOR SMALL BUSINESS: 9 EXPERT TIPS
So you’ve decided to include video marketing in your brand’s promotional strategy. But you’re probably wondering about best practices, common pitfalls, and other hacks to make your videos a success.
In 2020, online content is more important…
Why 90% of Ad Copy Fails Webinar with Dr. Greg Cynaumon
This webinar featuring an interview with Dr. Greg Cynaumon, the CEO of Adcology, aired in June 2020. If you would like to get updates on new Script to Screen webinars, please subscribe to our mailing list. Marketing is an interesting field in that it is all about...
How Marketers Are Adapting to the COVID-19 Crisis
Like every other industry, marketing has been forced to adapt under the strain of the COVID-19 crisis. In ways big and small, the pandemic and accompanying global economic downturn have changed how marketers create content, communicate with clients, and achieve marketing goals.
How to Make an Infomercial Featuring Keurig
Script to Screen is a Direct-to-Consumer marketing agency that has been making successful, profitable DRTV infomercials for over 30 years. When someone asks us, “How do I make an infomercial?” our answer is a lot more detailed than most sources. In many ways, the...