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DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Direct marketing agency Script to Screen announces the release of a new campaign, airing nationally, for E-Health.
The company helps seniors give their Medicare plans an annual checkup by providing better education and options to eligible consumers. The agency also reports that campaigns for NetSpend — which is continuing a short-form expansion with midform spots promoting the...
A Must-Read for CMOs, This Works Marketing Launches on Amazon to Share Marketing Insights from Bestselling Brands
Ken Kerry, founder of Top Marketing Agency Script to Screen, Shares Valued Expertise LOS ANGELES (PRWEB) MAY 22, 2019 Marketers proclaiming they have the answers to surefire selling techniques are a dime a dozen. It is the very few who have achieved the results to...
Rick Petry, CMO and EVP of Direct Avenue, Interview by Barbara Kerry
Barbara Kerry sat down with Rick Perry, CMO and EVP of Direct Avenue, a data-driven media agency, to talk about his 30 years of experience in the Direct Response Industry. He shares his insights into what has happened in Direct Response to where…
5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing
Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable future.
Lindsey Carnett of Marketing Maven, Interview by Ken Kerry
Today, I have a very special guest, Lindsey Carnett, CEO and President of Marketing Maven, and I wanted to talk specifically about her and about PR in general in terms of what she knows, what her firm does, where it's been, where it's going in the future, what does...
Ken Kerry’s Interview with Father Manno
We’re in St. Charles, Illinois, an hour outside Chicago. I met Father Manno while working with one of our clients, and I just was really impressed and thought it was very, very interesting talking to him.