Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Ken Kerry Interviews Mary Harden, Former CMO of TTI
Ken interviews Mary Harden, former CMO of TTI, who has been a marketing executive over 25 years with companies such as Toyota, Red Bull, Ford, TTI (Oreck, Dirt Devil and Hoover) to name a few.
They discuss how the biggest brands are going Direct to Consumer.
Script to Screen Registers Big Success with Mid-Form TV Spot for Les Mills
Leading Marketing Agency's Campaign for On-Demand Workout Brand Scores Highly LOS ANGELES (PRWEB) JULY 17, 2019 Script to Screen, a performance-driven marketing agency with 30 years of experience transforming products and services, such as Bare Minerals, Shark...
Direct marketing agency Script to Screen announces the release of a new campaign, airing nationally, for E-Health.
The company helps seniors give their Medicare plans an annual checkup by providing better education and options to eligible consumers. The agency also reports that campaigns for NetSpend — which is continuing a short-form expansion with midform spots promoting the...
A Must-Read for CMOs, This Works Marketing Launches on Amazon to Share Marketing Insights from Bestselling Brands
Ken Kerry, founder of Top Marketing Agency Script to Screen, Shares Valued Expertise LOS ANGELES (PRWEB) MAY 22, 2019 Marketers proclaiming they have the answers to surefire selling techniques are a dime a dozen. It is the very few who have achieved the results to...
Rick Petry, CMO and EVP of Direct Avenue, Interview by Barbara Kerry
Barbara Kerry sat down with Rick Perry, CMO and EVP of Direct Avenue, a data-driven media agency, to talk about his 30 years of experience in the Direct Response Industry. He shares his insights into what has happened in Direct Response to where…
5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing
Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable future.