Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Top 5 Direct Response Predictions for 2019
Script to Screen makes 5 predictions for 2019. See them here.
Ken Kerry Interviews Rob Lewis of ROXI
Today on Script to Screens interview series, we’re talking about introducing the brand ROXI internationally, but specifically from the UK, Europe and to the United States, and building a direct-to-consumer brand. This is my friend, Rob Lewis CEO of a company...
Wahl Cleans Up in New TV Campaign by Script to Screen and M2 Marketing and Management Services
SANTA ANA, CALIF. (PRWEB) OCTOBER 09, 2018 Direct Marketing agencies Script to Screen (STS) and M2 Marketing and Management Services (M2) have announced the release of Wahl’s first long-form television campaign. The campaign, which also includes short-form...
Sheryl Crow’s Interview by Ken Kerry
Today on Script to Screens Interview series, Sheryl and I talked about her early days in the music business, her love of music, and why she wants to share that feeling with families all over the world.
Ken Kerry Interviews Mindy Hines, formerly the Senior Director of Advertising, Media and Social Strategies at Keurig
I sat down with Mindy Hines from Spotted, formerly the Senior Director of Advertising, Media and Social Strategies at Keurig, to talk about building a direct-to-consumer business for a brand.
Ken Kerry Interviews Steve Yde of Wahl
Today on Script to Screens interview series, I'm with Steve Yde, Chief Marketing Officer, for the iconic hair clipper and beard trimmer company Wahl.