Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
A Case for Keurig
When Keurig came to us, they were already a household name. Keurig was also very well positioned in the minds of the consumer as convenient. Keurig and convenience go hand in hand, but there are so much more to communicate about Keurig. Like the...
5 Ways to Build a D2C Model Using Response Driven Performance Marketing
It’s not enough today to hope in just fifteen to thirty seconds you’ve made enough of an impact to give a consumer everything they need to know to take action and make a purchase on the spot. Traditional advertising is extremely effective for many brands...
5 Ways Performance Response Television Can Help Build Subscription Businesses
The lifeline to all subscription-based businesses is on-boarding new customers—that’s the way to grow, right? Because with new customers you have the opportunity to retain more customers, and retention is absolutely vital to profitability. According to...
What Can You Do in 5 Minutes on TV?
With more and more availability of 5 minute Mid-Form inventory, Script to Screen is advising its clients to seriously consider this television format.
3 Ways You Can Use Authenticity to Motivate
What are three ways you can use authenticity to motivate? Number one is you must have genuine enthusiasm and belief in the value of your product or service.
Direct Response Driven Social Media
Advertising on social media platforms is different than on television. We capture content for the development of ROI driven social when we create and produce commercials for our clients.