Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
A Case for Gwynnie Bee
One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online...
Direct Response Marketing Mastery – 5 Ways To Turn Lookers Into Buyers
Quickly grab viewer attention and simplify your message. These are just two of the five best practice ways we discuss on how to turn lookers into buyers.
Direct Response Marketing Mastery – 3 Ways To Use Authenticity to Motivate
Authentic stories from your testimonials can powerfully motivate your customers. Genuine and enthusiastic stories provide the social proof your customers often need before they commit to your brand.
Direct Response Marketing Mastery – DRTV Driven Social Media
See Ken and Barbara Kerry discuss how advertising on social media platforms is different than on television and how we capture content for the development of ROI driven social when we create and produce commercials for our clients.
Direct Response Marketing Mastery – DRTV Success Story
Watch Ken Kerry interview Amy Norman, the CEO, Co-Founder and major force behind Little Passports. Amy discusses how the Short-Form commercial created and produced by Script to Screen allowed them to do more business in one quarter than almost the previous three.
The 5-Minute Solution
For years you could buy Long-Form or Short-Form media. Now there is Mid-Form and our clients are having success with this new length.