Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
How DRTV Can Help Scale Your Business Beyond Digital and Social Media
Watch Ken Kerry interview Amy Norman, the CEO, Co-Founder and a major force behind Little Passports. Amy discusses how the Short-Form commercial created and produced by Script to Screen allowed them to greatly exceed their goals.
2 Tips to Expand Your Direct Response Ad Dollars
2 Tips to Expand Your Direct Response Ad Dollars. Don’t assume your marketing message transfers to all platforms. Test creatives and Call-to-Actions.
5 Ways to Grab Your Customers Attention in a Distracted World
Attention economics? Getting your meassaging through to your prospective and distracted buyers is getting harder and harder. Ken Kerry gives you five ways to grab a viewer’s attention.
Script to Screen Launched a Long-Form Television Campaign for Keurig Green Mountain, Inc.
Keurig retained Script to Screen to create and produce a Long-Form commercial educating their customers beyond the convenience of the Keurig® brewer and showcasing the extensive variety of coffee choices available.
Gwynnie Bee Honored With Two Prestigious Awards
Script to Screen was honored with two prestigious awards for its Gwynnie Bee Long-Form commercial.
Legacy Manufacturing launch short-form campaign for their Flexzilla® Premium Hose
Announcing the launch of Legacy Manufacturing’s revolutionary kink-free line of all-weather premium hoses. The Flexzilla brand has quickly become an industry leader.