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DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Marketing Expert, Author, Speaker
Ken Kerry Interviewed By BillionSuccess.com
The following is an interview with Script to Screen Co-Founder and Chief Creative Officer Ken Kerry with the website BillionSuccess.com You can find the original article here. Ken Kerry is the CEO, Co-Founder, and Executive Creative Director of Script to Screen, a...
Meet Barbara Kerry, President and Co-Founder, Script to Screen
Meet Barbara Kerry, President and Co-Founder, Script to Screen, a leading digital marketing and performance-based advertising company based in Santa Ana, California. This is her interview How did you get your idea or concept for the business? I was working as a...
How to Successfully Market Health Technology in 2021
The problem? A glut of unknown companies selling questionable products creates distrust for your quality product. How can your brand show it is legitimate?
Super Bowl Advertising vs. Performance Advertising
In football, the pinnacle that a team can reach is winning the Super Bowl. Marketers also have a pinnacle. It also happens to be the Super Bowl. Having your product run a commercial spot in the big game is a huge moment. That said, is it worth it? Exposure When...
Watch The Secrets of Directing a Successful DTC Commercial
Veteran DRTV Agency Created and Executed Long-Form and Mid-Form Television Commercials for Groundbreaking Model "Our DTC ads bring home the benefits of the vacuum’s triple filtration technology which easily handles dirt, dust, and allergens without fuss or strong...
How Can a DTC Strategy Work for Electric Vehicles?
Electric Vehicles (EV) were one of the many highlights of the 2021 Consumer Electronics Show (CES). Can a DTC strategy work for EV?