Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...
Performance Marketing: The Key to D2C Success
A performance-driven marketing agency with 30 years of experience transforming companies, such as Bare Minerals, Shark/Ninja, Gwynnie Bee, and Nutrisystem, into best-selling brands. While many big, legacy brands tend to stick with traditional advertising, other newer...
Direct marketing agency Script to Screen announces the release of a new campaign, airing nationally, for E-Health.
The company helps seniors give their Medicare plans an annual checkup by providing better education and options to eligible consumers. The agency also reports that campaigns for NetSpend — which is continuing a short-form expansion with midform spots promoting the...
5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing
5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable...
What You Need to Know About Direct-to-Consumer Marketing
What You Need to Know About Direct-to-Consumer Marketing Going Direct-to-Consumer Direct-to-Consumer (or “D2C”), has become one of the most important forms of sales to get goods and services into the hands of the public. Direct-to-Consumer is the method of selling a...Script to Screen’s Insider Interview Podcast
