Blog: News
Blink Case Study Presentation for the Inspired Home Show 2020
Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.
OTT PLUS TV CAN BE A MAGICAL RECIPE
The Technology Headlines In 2020, consumers’ attention will only continue to be more and more fragmented throughout their day and via multiple devices. With this reality comes an opportunity. It is always advantageous to view changes as opportunities. Those who were...
Pilates Pro Chair Launches with Creative from Script to Screen
Pilates Pro Chair Launches with Creative from Script to Screen LOS ANGELES (PRWEB) JANUARY 29, 2020 Script to Screen, a performance-driven marketing agency with 30 years of experience transforming products and services, such as Bare Escentuals, SharkNinja, Gwynnie...
Part 2: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...
Women Presidents’ Organization Announces Barbara Kerry as Newest Member of Prestigious Women’s Business Organization
The Women Presidents’ Organization (WPO), a peer advisory group for million dollar plus women-led companies, is proud to announce Barbara Kerry, Co-Founder, Chairman and CEO of Script to Screen, as the newest member…
Part 1: 10 Pitfalls to Avoid in a Direct-to-Consumer TV Campaign
By Barbara Kerry There are many benefits to implementing an integrated direct-to-consumer (DTC) marketing campaign across the full spectrum of marketing channels. The top benefit is the ability to track, measure, and analyze exactly how your marketing dollars are...