STS Next Expands Its Brand- Building Footprint as Co -Founder Ken Kerry Assumes CMO Role in Emerging Health & Wellness Portfolio
Veteran Marketing Innovator to Lead Growth of New Consumer Brands While Advancing STS Next’s Evolution as a Strategic Growth Partner and Brand Incubator
“Our commitment to clients is stronger than ever,” said Barbara Kerry.
June 4, 2026 –STS Next, the direct-to-consumer marketing company founded by Ken and Barbara Kerry, today announced that Co-Founder Ken Kerry has been appointed Chief Marketing Officer of a portfolio of emerging health and wellness brands preparing for national expansion.
The appointment marks the next chapter in the evolution of STS Next, which for more than 40 years has helped entrepreneurs and consumer-product companies launch, scale, and transform brands through direct response television, digital marketing, customer acquisition, and strategic growth initiatives.
As Chief Marketing Officer, Kerry will oversee brand strategy, customer acquisition, creative development, and growth initiatives for three new supplement brands. He will also hold an ownership interest in the companies, aligning his leadership with their long-term success.
For STS Next, the move reflects a broader industry shift and the company’s ongoing evolution from a traditional marketing agency into a strategic growth partner and brand incubator—one that not only creates marketing campaigns but also helps build and scale businesses from the inside.
“For decades, we’ve helped clients launch products and grow brands,” said Kerry. “Today, the greatest opportunities often come from becoming more deeply integrated into a company’s growth strategy. This role allows us to apply everything we’ve learned over 40 years while continuing to support the clients and partners who have been part of our journey.”
As part of the relationship, STS Next will serve as the lead creative, production, and strategic marketing partner for the new brands, developing the advertising campaigns, content, and customer acquisition strategies that will drive growth.
The company’s existing client relationships and ongoing projects remain unchanged. “Our commitment to clients is stronger than ever,” said Barbara Kerry, Co-Founder of STS Next. “The expertise, creativity, and strategic leadership that have defined our company for more than four decades remain at the center of everything we do. In fact, this opportunity enhances our ability to deliver value because we’re bringing real-world executive leadership and brand-building experience directly into our client work.”
Founded at the dawn of the direct response television industry, STS Next has helped generate billions of dollars in consumer sales across categories including health and wellness, beauty, home improvement, fitness, financial services, and consumer products. Over the years, the company has evolved beyond traditional advertising to become a trusted growth partner for brands seeking to accelerate customer acquisition and long-term enterprise value.
The company’s expanded role in brand incubation, strategic partnerships, and executive-level marketing leadership reflects a natural progression of its mission: helping great products become great businesses. “This isn’t about moving away from what we’ve always done,” Kerry added. “It’s about taking our expertise one step further. We see tremendous opportunities to help build brands not only as marketers, but as strategic partners invested in their success.”
About STS Next
STS Next is a strategic growth partner, brand incubator, and direct-to-consumer marketing company specializing in customer acquisition, brand development, creative production, and business growth strategy. For more than 40 years, the company has helped launch and scale consumer brands through innovative marketing, media, and performance-driven growth initiatives. Today, STS Next partners with emerging and established brands to accelerate growth, build enterprise value, and create lasting customer relationships.
